Press Information: 

Metaverse07 – the ingame Conference on Virtual Worlds 

Metaverse07, the ingame conference on virtual worlds, will take place in
Second Life on  19 and 20 November 2007. 

The event will be held at IT-Republic, Software & Support Verlag’s
representation in Second Life. Participation is free of charge, registration
is not necessary. 

Throughout the two days attendees can expect 13 sessions and keynotes, in
German and English, as well as a panel discussion with renowned specialists.

The presentations will thoroughly cover all aspects of the use of virtual
worlds and 3D internet. Topics include marketing, legal, technical and
lifestyle. 

Monday: Keynote by Anshe Chung, Law and architecture in SL 

Kicking off on Monday, 19 November, the conference will feature world-famous
SL millionaire entrepreneur Anshe Chung as its opening keynote speaker. 
Chung, who is the co-founder of Anshe Chung Studios, will address delegates
on the topic of “Going Metaversal for the Long Run” presenting key concepts
on the commitment in Second Life in the long run. 
Other topics for the day will focus on the legal aspects of using virtual
worlds and architectonical concepts for the meta level. 
Another not to be missed highlight will be the session with Fiona Gallagher
from Sun, who will talk about the development of Business Cases in Second
Life. 

Tuesday: Visions of Linden Lab and Panel Discussion 

Tuesday will see a keynote by Jean Miller alias Jean Linden, a
representative of the SL operator Linden Labs. 
In her speech, Linden will answer questions that are on everyone’s mind
today: How will Second Life look like in a few months? What are the new
technical features? What is the future of virtual worlds in general? 
Other topics for the second day will include fashion and furniture design in
Second Life, the usage of virtual worlds in education and celebrities in
Second Life such as Calli Island., the project of Rainer Calmund. 
The conferences will end with a panel discussion on “What’s next on in
Virtual Worlds?” – moderated by SL news magazine Life4 you. 

Metaverse Party Time – attractive social event and entertainment program 

In parallel to the programs Metaverse will also offer a comprehensive
entertainment program. 
There will be a big Metaverse Warm-Up Party in the Second Life Club Big
Apple in Apfelland the night before the conference on Sunday, 18 November. 
Monday night, 19 November will see the big Metaverse Party at the Avastar
Island. From 8.30pm, the Global Metaverse Orchestra, a SL music and art
project, will perform on stage. This will be followed by a fashion show
which will show off the latest creations of SL designers and the performance
of several DJs. 

The complete program of Metaverse07 and more information on the conference
can be found at www.metaverse07.com and IT Republic. 
Metaverse08 – the Real Life continuation of Metaverse07 
Metaverse07 is seen as a prelude to Metaverse08, which will take place in
"Real Life“ in May 2008 together with webinale. 

“The webinale 08 has a holistic approach to all topics on Web 2.0 and is,
hence, the ideal counterpart of Metaverse08,” says Masoud Kamali, CEO of
Software & Support Verlag and organizer of Metaverse and webinale. 

Metaverse07 is initiated by Software & Support Verlag, one of the leading
cross media companies and organizer of conferences and Bokowsky + Laymann,
an established German Second Life agency. Metaverse is supported by EnBW.
Media partners are AvaStar, the leading Second Life media, the Ingame radio
station Second Radio and the SL TV station Life4you. 

About the Name ‘Metaverse’
The name of the conference is drawn from Neil Stephenson’s 1992 science fiction novel “Snow Crash”. The characters in the novel regularly escape to Metaversum - a mixture of the Internet and MMORPG (Massively Multiplayer Online Role-Playing Game), where they dawn avatars. The concept of Metaversum, as is described in the novel, has inspired the implementation of virtual worlds such as Second Life and World of Warcraft (WoW).

About S&S Media
S&S Media (www.softwaresupportmedia.com) is an integrated media company that leverages the power of print (magazines), online portals and conferences, to give enterprises a business edge and provide the IT decision making community with accurate and actionable information required to keep abreast with developments in the industry. We have earned the trust of technology buyers, sellers and professionals who regularly read our publications, attend our conferences and events, and visit our online portals.
At S&S Media, we understand the importance of reaching out to our target audiences via multiple marketing platforms to deliver measurable results that help our sponsors and advertisers generate qualified leads, shorten sales cycles and grow revenues. Our integrated marketing platform and targeted content ensure that we reach our targeted communities of decision makers and influencers, to allow marketers to take advantage of the strength, reach and impact of each medium.

Internet:
www.software-support.biz
Tel.: +49 (0)69 630089 0

About Bokowsky + Laymann
Bokowsky + Laymann, marketing in computer mediated environments, conceptualizes and realizes sophisticated Internet presences and e-business applications for organizations and companies since 1996. In addition the company is dealing with the design of entertainment content for the internet and, since early 2006, with the conceptualization and realization of company presences in Second Life.
Bokowsky + Laymann has been among the first German online agencies to open a permanent office in Second Life. Every Monday at 4:00 PM this office is the meeting point for the popular “Early Adopters Tour” to the most famous company SIMs in Second Life.

Internet:
www.bokowsky.de
secondlife.bokowsky.net
Telefon: +49 89 33 00 86 95